In Web3, Community, Not Content, Is King

The article argues that in web3, community comes before product: a goal-oriented community forms first and the product is built around it, reversing the web2 pattern where communities form after products launch. It cites Bitcoin, Ethereum and Uniswap as examples, asking whether Bitcoin could have survived without a dedicated community of maximalists in its early days. It adds that such communities drive adoption through ambassadors and collective effort, and it recommends transparency, clear goals, active engagement and moderation to grow one.